Focusbug Technologies Inc.developed the Cine RT in response to an on-set climate where run & gun production, rehearsal shooting and an apparent disdain for the appearance of tape measures indicated the need for a new tool. 


Our idea was to create an alternative measuring device to enable assistants to get traditional marks quickly and discreetly - the concept being that marks help define the “playing field” and assist the focus puller even when he or she is working off a monitor; especially when low lighting conditions, atmosphere and/or diffusion can compromise the monitor image.   We wanted to add a tool to the 1st AC’s kit that would eliminate the need to pull tape or sight lasers and dispel the notion that there is no time to get useful marks.    


We quickly realized that a multi-faceted approach to the use of ultrasonic technology and native RF communication within the Cine RT toolset would expand its versatility.  The system's proprietary software was built from the ground up, tailored to the unique requirements of focus pulling.  


Two years of design evolution and revision through industry beta testing has yielded the current Cine RT System.  We have been excited to see the Cine RT welcomed onto so many sets and are thankful to the 1st Assistants of IATSE 669 whose valuable feedback and input through all phases of development has helped guide our product to its current incarnation.  

Focusbug Sales

Laird Pierce is an IATSE 669 1st Assistant who has been working in the camera department since the late 90's on feature films, episodic television and documentary production. 

Focusbug Support

Jonathan Ritchie is a computer programmer with a 20 year multi-disciplinary background in film production as a sound engineer and a drone specialist.  His company, Fourth Dimension Aerials was amongst the first of it's kind to build and pilot drones for use in world-class documentary productions.

Focusbug Technologies Inc. is based in Vancouver, British Columbia, Canada and would like to send a shout out to other small businesses manufacturing innovative products and/or offering services for film technicians.